B2B companies that closely align sales and marketing efforts are far more effective. Today I will be talking with Penguin Strategies’ CTO, Mark Fisher about sales and marketing automation. Mark will share from his vast experience working with B2B tech companies and explain how he helps them with alignment issues through what he calls “The SMarketing Playbook.”
Listen in as he breaks down the problems that occur when businesses are not in sync in these key areas, as well as how implementing automation and better documentation can help. You will learn what SMarketing is all about and what it takes to improve the cohesiveness between sales and marketing in your own business.
Listen to the Full Episode:
What You’ll Learn In Today’s Episode:
- What SMarketing is and why it’s important to have a SMarketing playbook
- Where to start when creating and implementing a playbook
- How funnels are changing and what customers you need to focus on
- What happens to a company without a SMarketing playbook
- How to get past common obstacles with creating a playbook
Ideas Worth Sharing:
SMarketing is the idea of aligning sales and marketing to make sure they have common goals. - @fisherysim Click To Tweet If you don’t have a plan and it isn’t documented, nothing is going to work and things are going to break. - @fisherysim Click To TweetResources In Today’s Episode:
- Mark Fisher: Website | LinkedIn | Twitter
- Shoham Eckhaus: Website | Twitter | LinkedIn
- Download the SMarketing Playbook Template
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