In this episode Rebecca Herson joins me to talk about hiring marketers for tech startups. From her extensive experience as CMO and strategist for some of the more successful B2B startups in Israel, she shares some great tips on how to hire the right CMO and how to recruit and grow a team of marketers.
Listen in as we discuss different scenarios that B2B companies encounter when it comes to staffing your marketing team, as well as the best ways to find marketers that will bring the most long-term success to your business. You’ll learn where many companies go wrong, ways to avoid common hiring mistakes, and what you should be looking for in a marketer.
Listen to the Full Episode:
What You’ll Learn In Today’s Episode:
- Common mistakes companies make when looking for and working with a marketer.
- What a new B2B startup should look for in a marketer.
- How to screen for a job effectively.
- The different types of marketing and how to make sure they are all covered.
- When it makes sense to hire the “big shot” marketer.
- Tips and tricks for getting the big shot to work with your business at different stages.
- How to properly qualify a writer and ethically put them to the test.
- The characteristics of an incredible CMO.
Ideas Worth Sharing:
Too many times, startups rush into hiring these big shot CMOs and they crash and burn. - @rebeccaherson Click To Tweet You need to find someone who can really get into the heads of your customers—what they need, what will trigger them to click or download something. - @rebeccaherson Click To Tweet Instead of hiring that big shot to be in-house, you invite them to be on your advisory board. - @rebeccaherson Click To TweetResources In Today’s Episode:
- Rebecca Herson: Website | LinkedIn | Twitter | Blog
- Shoham Eckhaus: Website | Twitter | LinkedIn
- Download the Startup Budget Template
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Very informative and well-presented. Thanks.