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Today I had the huge privilege to interview one of the most influential and successful marketers on the planet: Kipp Bodnar, CMO of HubSpot.
I’ve been following Kipp for many years and always admired his wisdom and his unique point of view on marketing. In this episode we talked about Kipp’s journey. He’s been with HubSpot for over 12 years, and has been one of leaders who took the company from Startup to a multi billion dollar giant.
We also spoke about the future of careers in Marketing, and about how today’s economy is influencing the way B2B buyers are thinking and buying. The episode is filled with “gems for thought” from Kipp, so make sure you don’t miss out.
I’ve been following Kipp for many years and always admired his wisdom and his unique point of view on marketing. In this episode we talked about Kipp’s journey. He’s been with HubSpot for over 12 years, and has been one of leaders who took the company from Startup to a multi billion dollar giant.
We also spoke about the future of careers in Marketing, and about how today’s economy is influencing the way B2B buyers are thinking and buying. The episode is filled with “gems for thought” from Kipp, so make sure you don’t miss out.
What you’ll learn in today’s episode:
- What are the most important personal powers that helped Kipp become the CMO of HubSpot – the company that literally taught a whole generation of marketers around the world – how to do digital marketing.
- What are some of the new skills that are going to be super valuable for a marketer in the next 5 years
- Special ideas on how to identify a uniquely talented marketer in an interview
- Recommendations for startups building their Marketing foundations…hint: has to do with “obsessing over differentiation”
- Some of Kipp’s insights on how to put together your brand’s story
- The unique role that individual creators play in establishing trust towards a brand
Resources:
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