In this episode we go through the company’s journey, Lior Weiss – VP Business Development and Marketing, to go from a small unknown player to becoming a household name in the industry to the recent acquisition by the Japanese company Renesas.
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What You’ll Learn In Today’s Episode:
- The importance of a clear positioning and how repositioning properly impacted Celeno’s company growth trajector
- How Celeno competed against much bigger brands with bigger budgets using content and ABM
- How to grow sticking to first marketing principles, and using time-tested channels like email marketing, focusing on providing real value can impact the entire sales cycle
Resources In Today’s Episode:
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