“Hyper Segmentation” is the term we use when we refer to campaigns that are customized and optimized to each particular business goal individually. One company that applied this strategy very successfully lately is GuardKnox.
In this episode, I am joined by Jillian Goldberg, VP of Marketing & Investor Relations at GuardKnox, who shares some of the ‘behind the scenes’ of the GuardKnox achievements.
Listen to the Full Episode:
What You’ll Learn In Today’s Episode:
- How GuardKnox applied Micro-Segmentation
- How GuardKnox carried out a successful rebrand as the world went through a global pandemic
- Getting organic traffic and growth in a new technology category
- Building a team that is comfortable with extreme uncertainty and constant change
- How GuardKnox was able to successfully target remotely an audience that doesn’t have a strong digital presence
- The power of customizing content per account and when does it really pay off
Resources In Today’s Episode:
- Jillian Goldberg: Website | LinkedIn | Twitter
- Shoham Eckhaus: Website | Twitter | LinkedIn
- Read the blog: Hyper Segmentation to get B2B Marketing boosted
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