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In this episode, the CMO of Checkmarx, Amit Daniel, shares her insights and experiences on the first 100 days of a CMO, marketing budgets for 2023, and the importance of internal marketing.
Amit provides us with valuable insights on how to effectively come up with a strategy, whether it’s best to wait and listen or take charge immediately, and how to make the most of the “first 100 days of grace.” When we shift our focus to marketing budgets for 2023, Amit offers great advice on how companies can effectively navigate the challenges that come with a recession and tips for professionals on dealing with shrinking marketing budgets.
Stick around ‘til the end of the episode to hear about the importance of internal marketing and how the CMO’s efforts can be directed inward. Amit shares the significance of internal marketing, and how to optimize results, and reveal any “special ingredients” or communication styles that she finds more effective with management.
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