Ethan Chernofsky, VP of marketing at Placer.ai, joins this episode to share his story. Ethan walks us through his marketing activities in the past few months and gives us a peak into his strategy. Listen in as Ethan and I discuss the kinds of data Placer.ai collects, how they access it, and what they do to present it in a valuable and useful way in front of potential clients.
Listen to the Full Episode:
What You’ll Learn In Today’s Episode:
- What Placer.ai does to help investors, businesses, and other entities to make more informed decisions.
- The many applications of this data – especially in light of the COVID-19 pandemic.
- What the company is doing to address privacy issues.
- How they use funnels and bring value throughout the whole lead process.
- The messaging Ethan used to reach new audiences with this new product.
- How to engage clients in a relationship that leads to sales.
Resources In Today’s Episode:
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