Adapting your marketing as the world continues to change around us can enable your company to thrive and grow within your current markets. Illy Gruber, VP of marketing at Percepto, joins the conversation in this episode to share Percepto’s response to the covid-19 crisis. She shares how Percepto managed to turn around their UVP (Unique…
Read MoreEthan Chernofsky, VP of marketing at Placer.ai, joins this episode to share his story. Ethan walks us through his marketing activities in the past few months and gives us a peak into his strategy. Listen in as Ethan and I discuss the kinds of data Placer.ai collects, how they access it, and what they do…
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As we continue to navigate our way through these uncertain times, we are challenged with the need to reevaluate our growth strategies and marketing mix. To help me think about it, I interviewed Amit Bivas who’s a marketing thought leader. Amit is a member of the management team for Optimove, a company founded in 2009…
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Today I’m interviewing Eytan Buchman, the CMO of the largest freight marketplace in the world, Freightos. During the current pandemic, Freightos’ mission to make global shipping faster, more cost-effective, and smoother is especially relevant, and Eytan joins me on the podcast to share how his company leveraged account-based marketing to succeed in these times of…
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Leadership is challenging even during the easiest of days, but how can you be an inspirational leader during a global pandemic? Today I am joined by Moty Cristal, one of my closest friends and someone I frequently turn to for advice, to discuss how to lead during a crisis. Moty is the founder and CEO…
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In today’s episode I have Jake Levant joining me to share some of his “secret sauces”. Jake is the VP of marketing at Lightico, a company that has achieved remarkable results, and he shares with us specifically various aspects of event marketing and explains how it has been so effective for his company. Digital media…
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In this episode Rebecca Herson joins me to talk about hiring marketers for tech startups. From her extensive experience as CMO and strategist for some of the more successful B2B startups in Israel, she shares some great tips on how to hire the right CMO and how to recruit and grow a team of marketers….
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B2B companies that closely align sales and marketing efforts are far more effective. Today I will be talking with Penguin Strategies’ CTO, Mark Fisher about sales and marketing automation. Mark will share from his vast experience working with B2B tech companies and explain how he helps them with alignment issues through what he calls “The…
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In today’s episode I’m interviewing one of my “content marketing gurus”, Justin Champion. Justin is the leading trainer on Hubspot’s academy for content marketing, and he’s here to share some practical advice that will help you take your marketing to the next level. I will be asking him specifically about how to apply the general…
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Watch the video version of Shoham presenting this at Google campus Tel Aviv In today’s episode I’d like to share with you a presentation I gave on the key factors for success for startup marketers in 2020. Drawing from my own experiences, I’ll break down what marketing leaders should be focused on and talk about…
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Authority building and thought leadership may be buzzwords these days, but there is a very good reason for that. In this episode, Avi Nowitz joins me to share his expertise and lessons learned as the head of marketing at Presenso, a startup that has recently had massive success in these areas. Listen in as Avi…
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Many people think they know what branding is, but there’s a lot more to it than you may realize. In this episode, you will learn all about branding from Rob Cohen, a marketer and storyteller who has been in the industry for 25 years. He’s here to break down the basics of what a brand…
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