Adapting your marketing as the world continues to change around us can enable your company to thrive and grow within your current markets. Illy Gruber, VP of marketing at Percepto, joins the conversation in this episode to share Percepto’s response to the covid-19 crisis. She shares how Percepto managed to turn around their UVP (Unique Value Proposition) following Covid19, allowing them to address their market in a totally new approach, and succeed to expand business substantially.
Illy and I discuss in this episodes the need for agility in today’s marketing, and Illy shares examples of how this agility was a critical factor in the success of marketing efforts she led in her previous company as well.
Listen to the Full Episode:
What You’ll Learn In Today’s Episode:
- What Percepto does to provide aerial perception and critical insights for industrial sites with the use of autonomous drones.
- The marketing strategy they took to build brand awareness and customer acquisition pre-covid19
- A key success point for CMO’s in their marketing efforts
- The process of uncovering the unique opportunities that the Covid-19 crisis presented
- Making a shift in their messaging enabled them to meet the growing demand in their market
- What helps you develop a successful, agile and responsive team
- How leveraging virtual events allowed Percepto to get in front of their decision making audience
- The non-compromisable elements when building a new brand for a B2B company
Resources In Today’s Episode:
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