In today’s episode I have Jake Levant joining me to share some of his “secret sauces”. Jake is the VP of marketing at Lightico, a company that has achieved remarkable results, and he shares with us specifically various aspects of event marketing and explains how it has been so effective for his company.
Digital media often seems to be the focus of marketing efforts, but we’ll talk about how event marketing can sometimes be a super effective way to target the right people. Jake gives us an inside view of how all of this works, from choosing events to following up after they end. If you’re looking for a way to engage with the right people and have the flexibility to tailor and learn about their needs on a whole new level, make sure to tune in!
Listen to the Full Episode:
What You’ll Learn In Today’s Episode:
- Why event marketing is still a super powerful channel, sometimes the most powerful.
- How to choose the right events to invest in.
- Tips on working an event like a pro and not wasting time with the wrong people.
- How to properly prepare for an event to maximise the outcome.
- The best follow-up procedures post-event.
- How to measure the ROI of event marketing.
Ideas Worth Sharing:
The ability to do very targeted event marketing—when you know exactly where your persona is, meet them, engage them, and bring them through quickly—you have enormous flexibility there to tailor and learn unlike on any digital… Click To Tweet No one is there to talk to you, so you need to directly engage with them. Typically, it’s just talking about them—everyone’s excited to talk about themselves—so they will qualify or disqualify themselves quickly. - Jake Levant Click To TweetResources In Today’s Episode:
- Jake Levant: Website | LinkedIn
- Shoham Eckhaus: Website | Twitter | LinkedIn
- Download the Startup Budget Template
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