As we continue to navigate our way through these uncertain times, we are challenged with the need to reevaluate our growth strategies and marketing mix. To help me think about it, I interviewed Amit Bivas who’s a marketing thought leader. Amit is a member of the management team for Optimove, a company founded in 2009 that drives measurable business growth by optimizing personalized customer marketing.
Listen in as Amit shares the most significant adjustments Optimove has made since the beginning of this coronavirus crisis, as well as the importance of finding the perfect balance in your content. You’ll learn our thoughts on the long-term effects this pandemic will have on B2Bs and the way we run our businesses. Plus, you’ll learn how to become more adaptive to the situation in your own company, and more.
Listen to the Full Episode:
What You’ll Learn In Today’s Episode:
- How to be proactive and reactive.
- The importance of balance in all aspects of life.
- How coronavirus has changed the world.
- Why empathy during this time is key.
- The most significant adjustments Optimove has made since the beginning of this pandemic.
Ideas Worth Sharing:
There is no business out there today that wasn’t impacted significantly—to a certain extent—by the outbreak of the virus. - Amit Bivas Click To Tweet It’s all about striking a balance. - Amit Bivas Click To Tweet It’s about becoming more adaptive to the situation, more responsive, and publishing at a higher cadence. - Amit Bivas Click To TweetResources In Today’s Episode:
- Amit Bivas: Website | LinkedIn
- Shoham Eckhaus: Website | Twitter | LinkedIn
- Goodbye Customer Centricity, Hello Customer Obsession
Enjoy the show? Use the Links Below to Subscribe:
