alignment

Mark Fisher

Ep #5: The SMarketing Playbook with Mark Fisher

January 29, 2020 shoham 0 Comments

B2B companies that closely align sales and marketing efforts are far more effective. Today I will be talking with Penguin Strategies’ CTO, Mark Fisher about sales and marketing automation. Mark will share from his vast experience working with B2B tech companies and explain how he helps them with alignment issues through what he calls “The…

Ep #1: Creating a Memorable Brand with Rob Cohen

January 8, 2020 shoham 0 Comments

Many people think they know what branding is, but there’s a lot more to it than you may realize. In this episode, you will learn all about branding from Rob Cohen, a marketer and storyteller who has been in the industry for 25 years. He’s here to break down the basics of what a brand…

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