Many people think they know what branding is, but there’s a lot more to it than you may realize. In this episode, you will learn all about branding from Rob Cohen, a marketer and storyteller who has been in the industry for 25 years. He’s here to break down the basics of what a brand is and how it should be carried out to put your business in front of people in the best way.
Listen in as Rob shares how to begin planning and strategizing your branding in a way that makes your business clear and memorable. You’ll learn how to choose the right route, what it takes to differentiate yourself from the crowd, and how to find your visual identity.
Listen to the Full Episode:
What You’ll Learn In Today’s Episode:
- What a brand really is.
- The most important things to align for your branding.
- How to begin planning out a branding strategy.
- The exercise Rob runs with every single client.
- What visual identity is and why it’s so important.
- The difference between rebranding and investing in your brand.
- How to find the best branding for your business.
Ideas Worth Sharing:
Your brand is your everything. It says everything about who you are, what you want to be, and how you want to portray your company to the outside world. - @Rob_Duma Click To Tweet If you spend enough money, you can fool your customers for a certain period of time. But eventually, they’re going to work out who you are. -@Rob_Duma Click To Tweet It’s what people remember about you and what they feel about you when you’re not in the room—that’s your brand. -@shohameckhaus Click To TweetResources In Today’s Episode:
- Rob Cohen: Website | LinkedIn | Twitter
- Shoham Eckhaus: Website | Twitter | LinkedIn
- IBM – I’m A Coder
- Blink by Malcolm Gladwell
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