startups

Rebecca Herson

Ep #6: How to Hire Marketers with Rebecca Herson

February 5, 2020 shoham 1 Comment

In this episode Rebecca Herson joins me to talk about hiring marketers for tech startups. From her extensive experience as CMO and strategist for some of the more successful B2B startups in Israel, she shares some great tips on how to hire the right CMO and how to recruit and grow a team of marketers….

Bad CMO

Ep #3: Good CMO, Bad CMO

January 15, 2020 shoham 0 Comments

Watch the video version of Shoham presenting this at Google campus Tel Aviv In today’s episode I’d like to share with you a presentation I gave on the key factors for success for startup marketers in 2020. Drawing from my own experiences, I’ll break down what marketing leaders should be focused on and talk about…

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