Watch the video version of Shoham presenting this at Google campus Tel Aviv
In today’s episode I’d like to share with you a presentation I gave on the key factors for success for startup marketers in 2020. Drawing from my own experiences, I’ll break down what marketing leaders should be focused on and talk about what I have learned from working with dozens of tech startup leaders over the past year.
Listen in as I point out the top 5 issues that I find are the most important to do well, and that make a huge positive impact if you do.
Listen to the Full Episode:
What You’ll Learn In Today’s Episode:
- Why consistency is just as important as quality
- How to strike a balance between short- and long-term wins
- Game-changing assets that take time to build.
- Why you should have a playbook.
- How the CMO should MASTER the B2B customer journey
Ideas Worth Sharing:
The right thing to do is balance between putting out content that is good enough and making sure you show up A LOT. - @shohameckhaus Click To Tweet I’m all for fast wins, but the problem with focusing on that too much is that you neglect building up assets that will generate more sustainable marketing value later on. - @shohameckhaus Click To Tweet A good CMO is the maestro of the customer journey for his company. - @shohameckhaus Click To TweetResources In Today’s Episode:
- Shoham Eckhaus: Website | Twitter | LinkedIn
- Watch the video of the full presentation
- Download the Presentation Slides
- Playbook Template
- “Good Product Manager, Bad Product Manager” by Ben Horowitz and David Weiden
- Ceragon
- GuardKnox
- Presenso
- Slack
- GitHub
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