B2B Marketing Podcast - All Episodes
Each episode focuses on a specific topic or skill that’s essential for B2B Marketing success.
Episode #20: Databox CEO shares how he built his profitable SaaS business on purely organic traffic generated through a uniquely successful content strategy
Peter Caputa shares some of his greatest learnings from his journey building Databox, how Databox go about generating content that is especially attractive to their target audience as well as insights from his 10 years at HubSpot and how he build there the agency...
Episode #19: HubSpot’s CMO Kipp Bodnar shares advice to Marketing leaders in current times of financial uncertainty
Listen to the Full Episode: Today I had the huge privilege to interview one of the most influential and successful marketers on the planet: Kipp Bodnar, CMO of HubSpot. I’ve been following Kipp for many years and always admired his wisdom and his...
Ep #18: TytoCare VP Marketing shares strategies for times of financial market turbulence. [In Hebrew]
Listen to the Full Episode: What You’ll Learn In Today’s Episode: In this episode, Shoham interviews Ohad Pollak, VP of Marketing of TytoCare About TytoCare: TytoCare is transforming primary care by putting health in the hands of consumers. We seamlessly connect people to clinicians...
Who should listen?
- B2B Startup CMOs
- B2B Marketers
- Founders and leaders of B2B Startups
- Sales and business development professionals who are specializing in B2B technology
- Leaders in the corporate world who want to generate growth for a new product or service, in a pace and style that is usually more accessible to startups
About this B2B marketing podcast
B2B Startup Growth is a B2B marketing podcast aimed to spread modern Sales and Marketing wisdom and share it with the world. Shoham Eckhaus is the chief strategist at Penguin, a B2B Tech digital SMarketing agency. (SMarketing stands for sales & marketing). On the show she aims to answer the questions that are at the ‘top of mind’ for startup founders and sales and marketing leaders of tech companies, some of them are rising startups and some are mature tech companies. The episodes and interviews reveal stories about successes and failures and focus on useful learnings along the journey.
B2B Marketing & Sales Resources
Budget Template
Use our sample B2B marketing & sales budget and customize it for your own tech startup
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Yearly Marketing Plan
How to build a smooth
Marketing Plan
Step by step playbook for B2B tech CMOs
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SMarketing Playbook
Download our template to help you build your playbook for Sales and Marketing Processes and automation
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