Authority building and thought leadership may be buzzwords these days, but there is a very good reason for that. In this episode, Avi Nowitz joins me to share his expertise and lessons learned as the head of marketing at Presenso, a startup that has recently had massive success in these areas.
Listen in as Avi explains the step-by-step process he used to build authority through writing, as well as why the focus and mindset of leadership had a huge effect on the direction and success of Presenso. You will get some great insight on commercial teaching, building to scale, and how to align your vision and goals.
Listen to the Full Episode:
What You’ll Learn In Today’s Episode:
- How to weaponize and monetize thought leadership.
- What Avi did to develop a plan for generating qualified leads at a good price.
- How Presenso used high-quality content to generate inbound leads.
- The value of using interns in your startup.
- How to put together a story that resonates with journalists.
- Advice for aligning your vision and goals.
Ideas Worth Sharing:
The weaponization of thought leadership—it’s how to take thought leadership and actually monetize it and operationalize it. - Avi Nowitz Click To Tweet A startup marketer needs to justify everything he or she does by a customer based on a final customer acquisition cost. - Avi Nowitz Click To Tweet The goal of thought leadership is to help customers understand their choices. - Avi Nowitz Click To TweetResources In Today’s Episode:
- Avi Nowitz: LinkedIn
- Shoham Eckhaus: Website | Twitter | LinkedIn
- “From start to exit: my experiences using thought leadership dominance as a marketing strategying” by Avi Nowitz
- SKF / Presenso acquisition
- “Insider Secrets to Becoming a Gartner ‘Cool Vendor’” by Jim Hare
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