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Ep #11: Using Effective ABM to Win During Times of Extreme Uncertainty with Eytan Buchman

Today I’m interviewing Eytan Buchman, the CMO of the largest freight marketplace in the world, Freightos. During the current pandemic, Freightos’ mission to make global shipping faster, more cost-effective, and smoother is especially relevant, and Eytan joins me on the podcast to share how his company leveraged account-based marketing to succeed in these times of…

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Ep #4: Building a Powerful Content Strategy with Justin Champion

In today’s episode I’m interviewing one of my “content marketing gurus”, Justin Champion. Justin is the leading trainer on Hubspot’s academy for content marketing, and he’s here to share some practical advice that will help you take your marketing to the next level. I will be asking him specifically about how to apply the general…

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Ep #3: Good CMO, Bad CMO

Watch the video version of Shoham presenting this at Google campus Tel Aviv In today’s episode I’d like to share with you a presentation I gave on the key factors for success for startup marketers in 2020. Drawing from my own experiences, I’ll break down what marketing leaders should be focused on and talk about…

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