In today’s episode I’m interviewing one of my “content marketing gurus”, Justin Champion. Justin is the leading trainer on Hubspot’s academy for content marketing, and he’s here to share some practical advice that will help you take your marketing to the next level.
I will be asking him specifically about how to apply the general practice to a b2b startup business. Listen in to learn how to build trust, make your business more accessible, and bring your content strategy to the next level.
Listen to the Full Episode:
What You’ll Learn In Today’s Episode:
- Why a CMO for a B2B startup needs a content strategy
- The difference between an SEO strategy and a content strategy
- How to make your business more accessible
- One of the best ways to create awareness
- How to deal with limited capacity of your team
- Why you want to monitor your bounce rate
Ideas Worth Sharing:
A business needs to have a story and purpose. - @JustinRChampion Click To Tweet Now because of technology, you can have an audience that is global—even if you are a small company. - @JustinRChampion Click To Tweet Selling your products may be the end goal of what you’re trying to achieve, but you need to build a relationship. You need to build trust with your audience. - @JustinRChampion Click To TweetResources In Today’s Episode:
- Justin Champion: Website | LinkedIn | Twitter | Blog
- Shoham Eckhaus: Website | Twitter | LinkedIn
- Inbound Content: A Step-by-Step Guide To Doing Content Marketing the Inbound Way by Justin Champion
- Inbound Strategy Camp
- HubSpot Academy’s Content Marketing Certification Course
- Celeno Wifi Chips
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