Today I’m interviewing Eytan Buchman, the CMO of the largest freight marketplace in the world, Freightos. During the current pandemic, Freightos’ mission to make global shipping faster, more cost-effective, and smoother is especially relevant, and Eytan joins me on the podcast to share how his company leveraged account-based marketing to succeed in these times of uncertainty.
Listen in as we discuss how to think outside the box in order to get in front of your target audience using non-traditional marketing channels. You’ll learn how to foster brand visibility, why content is king, and some unique ways to get in front of the right people so you can stop wasting time and start closing deals.
Listen to the Full Episode:
What You’ll Learn In Today’s Episode:
- The definition of account-based marketing (ABM).
- How Freightos leveraged ABM to succeed in times of uncertainty.
- Why the sales and marketing relationship is so important.
- Eytan’s favorite and most successful campaign to date.
- How to optimize content to drive leads.
- Why valuable content is so important.
- How to provide value when you’re a new venture.
- The one skill all marketing personnel should have.
- Some of the most valuable tools Freightos uses.
Ideas Worth Sharing:
If you can’t take your thoughts and put them on a piece of paper, then it’s going to be a huge roadblock to being independent. - @EytanBuchman Click To Tweet The content never lives alone. - @EytanBuchman Click To Tweet You need to be good enough in the value that you bring to them that it shines beyond all the noise. - @EytanBuchman Click To TweetResources In Today’s Episode:
- Eytan Buchman: Website | Twitter | LinkedIn
- Shoham Eckhaus: Website | Twitter | LinkedIn
- Buffer
- Hootsuite
- Zapier
- Glide
- Airtable
- Trustpilot
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