B2B Marketing Episodes

Ep #11: Using Effective ABM to Win During Times of Extreme Uncertainty with Eytan Buchman

Today I’m interviewing Eytan Buchman, the CMO of the largest freight marketplace in the world, Freightos. During the current pandemic, Freightos’ mission to make global shipping faster, more cost-effective,...

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Ep #10: Leadership During Crises: Practical Advice from a Professional Negotiator with Moty Cristal

Leadership is challenging even during the easiest of days, but how can you be an inspirational leader during a global pandemic? Today I am joined by Moty Cristal, one...

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Ep #8: CMO Success in 2020 with Perry Nalevka

Perry Nalevka, CEO of Penguin Strategies, joins me today to share his unique perspective on how to succeed as a CMO. As the founder and CEO of a digital...

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Ep #7: Event Marketing with Jake Levant

In today’s episode I have Jake Levant joining me to share some of his “secret sauces”. Jake is the VP of marketing at Lightico, a company that has achieved...

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Ep #6: How to Hire Marketers with Rebecca Herson

In this episode Rebecca Herson joins me to talk about hiring marketers for tech startups. From her extensive experience as CMO and strategist for some of the more successful...

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Ep #5: The SMarketing Playbook with Mark Fisher

B2B companies that closely align sales and marketing efforts are far more effective. Today I will be talking with Penguin Strategies’ CTO, Mark Fisher about sales and marketing automation....

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