Ep #16: A CMOs Journey from Startup to Merger with a Semiconductor Giant
In this episode we go through the company’s journey, Lior Weiss – VP Business Development and Marketing, to go from a small unknown player to becoming a household name...
Ep #15: Upgrading B2B Marketing Results Using Hyper Segmentation
“Hyper Segmentation” is the term we use when we refer to campaigns that are customized and optimized to each particular business goal individually. One company that applied this strategy...
Ep #14: The Importance of Agility in Marketing During Ever-Changing Times with Illy Gruber
Adapting your marketing as the world continues to change around us can enable your company to thrive and grow within your current markets. Illy Gruber, VP of marketing at...
Ep #12: B2B Marketing Through a Crisis with Amit Bivas
As we continue to navigate our way through these uncertain times, we are challenged with the need to reevaluate our growth strategies and marketing mix. To help me think...
Ep #17: Liat’s journey Building Donde Search – from start to acquisition by Shopify [In Hebrew]
Listen to the Full Episode: What You’ll Learn In Today’s Episode: As a founder how do you make sure you surround yourself with support – professionally and personally...